FlixBus Is Testing Virtual Reality On Routes To Las Vegas

All the routes on which virtual reality is offered are straight, long and flat. The company doesn't want a bus full of millennials joy riding to Vegas hurling out the window - or in the aisles...JL

Kirsten Korosec reports in Tech Crunch:

This VR experiment matches the company’s tech-forward and youthful approach to bus travel. FlixBus fares between U.S. cities  (are) as low as $4.99. It has a business model comparable to Uber. FlixBus operates in 28 countries, manages the ticketing, customer service, network planning, marketing and sale of its product. The driving is left to local partners, which keep a percentage of the ticket receipts.FlixBus picked routes that tend to be straight and without a lot of winding roads to reduce the risk of a bad experience with the VR feature.

FlixBus, the low-cost tech-forward bus service out of Europe that launched in the U.S. this year, has added a VR experience to some long-distance routes to and from Las Vegas.

For now, the FlixBus VR feature, which includes about 50 virtual reality games and travel experiences, is limited to routes from Tucson, Phoenix, Los Angeles and San Diego. It will run for three months.
Travelers who reserve a panoramic seat on these routes will get the VR experience for free. Once on board, passengers will receive a VR headset loaded with content.
The Pico Goblin 2 headsets are from Pico Interactive. Inflight VR provides the content and software updates of the VR platform. Inflight VR has experience with offering a platform to people who are traveling. The company already provides the platform for airlines and airport lounges.
If the VR feature is received well — meaning people use it, enjoy it and don’t have ill effects like vertigo — it could stick around longer. A company spokesperson told TechCrunch that the VR experience was tested on bus routes in Spain and France and received positive feedback from customers. FlixBus also picked routes that tend to be straight and without a lot of winding roads to reduce the risk of a bad experience with the VR feature.
This VR experiment matches the company’s tech-forward and youthful approach to bus travel.
FlixBus competes with traditional bus company Greyhound with fares between U.S. cities as low as $4.99. However, it has a different business model that is more comparable to ride-hailing company Uber. FlixBus, which now operates in 28 countries, manages the ticketing, customer service, network planning, marketing and sale of its product. The driving is left to local partners, which get to keep a percentage of the ticket receipts.
These local bus partners manage the daily operations of the brightly painted FlixBuses, which are outfitted with free Wi-Fi, power outlets at every seat and complimentary onboard entertainment portal. The company launched in the U.S. in May, starting with routes across California, Arizona and Nevada.