Or so say Corinne Bendersky, an associate professor at UCLA’s Anderson School
of Management and Neha Parikh Shah, an assistant professor at Rutgers
Business School, in
The
Downfall of Extraverts and the Rise of Neurotics: The Dynamic Process of Status
Allocation in Task Groups.
The study uses a different polarity than one might expect. It looks not as
introverts versus extroverts but “neurotics” versus extroverts. For instance,
“[I]mplicit theories of leadership tend to associate positive status value with
assertiveness and negative status value to anxiety, which is a facet of
neuroticism” Frankly, I don’t see this being anywhere near as tidy a distinction
as Bendersky and Shan. McKinsey made a point of hiring people who were anxious
but client-presentable, which meant they had to be extraverted or at least able
to fake it credibly.
Nevertheless, the paper makes some interesting observations when you do have
people who fit neatly into those categories. The extroverts are preferred, both
by
employers (look at how
candidates for many jobs are virtually required to stress how they are upbeat,
can do, team oriented, etc.) and in their initial assessment by team members. In
a write-up of the article,
Susan
Adams at Forbes reminds us of widely-held beliefs:
Most leaders are attracted to the guy or woman who seems confident and
outgoing, unafraid in any situation or facing any challenge. They expect an
extrovert to infuse any team with energy, to push ahead on projects and to
motivate colleagues to do their best work. Meantime they have low expectations
of anyone who appears neurotic, who seems withdrawn and too anxious to live up
to their potential. Leaders expect neurotic employees to contribute little and
to drag down colleagues’ morale.
The requirement to be chipper and upbeat is so fetishized that accusing
someone of “negativity” is a cheap but usually effective way to shut them up. In
keeping, when teams of MBAs were formed in one of the experiments conducted in
the study, the extroverted folk were initially given high ranking by their peers
and the quieter, nebishy types, low ones.
Now what did Bendersky and Shah see? Contrary to the widespread finding in
the literature that workplace status is based on “enduring personal
characteristics” (ahem, if so, why is there office politics?), after 10 months
of working together, team members found that the extroverts didn’t pull their
weight, while the more introverted members did, leading to a revision in status
rankings. The extroverts fell short of expectations and the quiet, conscientious
workers exceeded them.
And it isn’t that the expectations of the extroverts were unduly high. As the
authors out, previous studies have found that some of the habits of extroverts
are detrimental to teamwork:
Research on the “dark sides” of extraverted behaviors finds that with
experience working together, peers interpret extraverts as poor listeners who
are unreceptive to input from others. For example. Grant et. al. (2011)
determined that when subordinates are pro-active (e.g., they voice constructive
ideas, take charge to improve work methods and exercise upward influence),
groups with more extraverted leaders are less effective due to heightened
competition and conflict.
Now it isn’t as if this is the first time studies have found that
extroversion isn’t all it’s cracked up to be. Jim Collins, in Good to Great,
instructed his researchers not to look at top management behaviors, but as they
continued their work, they insisted he include it, because
the companies they identified as sustained
superior performers (most often by having made a radical change in their
business model when the entire industry was facing fundamental threats) were
managed very differently that most
companies. The CEOs in these businesses were the polar
opposite of the celebrity leader that headhunters prize: they were quiet,
self-effacing, quick to take blame for failure and
to share credit for success. Oh, and they paid themselves
modestly.*
And this isn’t the first time that widely held recruiting rules of thumb have
been found to be wrong.
As we wrote in
2007:
Consider the experience of Oakland A’s general manager Billy Beane, the hero
of Michael Lewis’s Moneyball: The Art of Winning an Unfair Game. The
baseball industry has always measured players’ skill and achievements by a
handful of well-known statistics, but in recent years researchers have
questioned the value of those traditional measures. To make the most of a
limited budget, Beane used the new principles to sign low-salaried play- ers
whom his analysis showed were dra- matically undervalued. The result: The team,
with one of baseball’s lowest pay- rolls, has placed first or second in its
divi- sion each of the last eight seasons (and there’s still time to turn around
2007).
Here, then, you have a business where the recruiting is unusually
transparent, the basic rules have remained unchanged for decades, competitive
encounters are in full view, and the incentives for success are high. This would
seem to be the per- fect environment for developing good decision rules,
yet the entire industry was largely
wrong.
But there is another set of issues involved. Our society is increasingly
placing a premium on sales skills, and in another misguided heuristic, managers
typically seek out extroverts for sales jobs and most parents seem to emphasize
building their child’s self esteem (trust me, in the 1950s, this was not on the
radar). In a work world of short job tenures, prizing salesmanship might seem
necessary. But equating it with extroversion agains is misguided. Another recent
Forbes article cites research that finds that the best salespeople are
ambiverts,
confident and sociable enough to chat up prospects and assert control during a
pitch, but able to listen to a prospect’s concerns. So on a broader social
basis, our culture may be extolling (and therefore promoting) traits that aren’t
necessarily advantageous, not just for the team, but even the individual.
Of course, so much management practice is based on unadulterated blather
(Lucy Kellaway at the Financial Times has full time job eviscerating it, and
she’s unlikely ever to run short of targets) that it should probably come as no
surprise that such a basic assumption about personal attributes is so wrong. But
sadly, that means, like so many other business prejudices, that it is unlikely
to change any time soon.
Read more at
http://www.nakedcapitalism.com/2013/04/hire-the-undervalued-neurotic-youll-be-happy-you-did.html#20zpvQbFjrwrVYXq.99
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