In the annals of automotive history, the car long considered the worst failure ever was Ford's Edsel, introduced in 1957 just as a recession hit, but also plagued by unpopular styling and poor quality. It's reputation as Detroit's biggest flop stood for over 50 years - until the Tesla Cybertruck came along. It also has styling not universally popular, a reputation for poor quality (see photo) and minute sales, which are getting even smaller.
But that has not stopped Elon Musk. And even as SpaceX stock has done a round trip and is now lower than it was at its IPO launch, Google just announced that they are taking a multi-billion dollar stake in the company. At the least, the Goog appears to see an opportunity to pick up some assets and expertise quickly and cheaply, especially as demand for more data center capacity remains unabated. JL
C de Costa reports in Newsbreak and Katherine Hamilton reports in the Wall Street Journal:
The Ford Edsel became shorthand for corporate hubris and misread markets. The Cybertruck is earning a similar distinction. Musk promised a quarter-million Cybertrucks a year - Tesla delivered 8% of that target, then lost half of that. Q1 2026 delivered the truck’s worst quarterly performance since launch - just 3,519 units. Registration data indicate 20% of Cybertrucks sold in Q4 2025 went to companies owned by Musk - SpaceX and xAI. Bloomberg has made the Edsel comparison official, framing the Cybertruck as the biggest automotive flop of the EV era. SpaceX stock rose 19% to $135 on its first day of trading June 12, for a market value of $2.1 trillion. Its shares recently traded at $112.13. Based on SpaceX’s market capitalization of $1.52 trillion July 23, Google has a 6% stake. It has a long history of investing in SpaceX, discussing a rocket-launch deal to help develop orbital data centers