The Reason Google Maps Removed Uber Integration

The strategic cost of supporting Uber integration for Google customers outweighed the benefits in an increasingly competitive tech space. Especially between those two. JL


Ron Amadeo reports in ars technica:

Uber was the only one that let you pay for a ride and complete your trip all inside Google Maps. It's not known why Google and Uber have decided to end the program. Maybe not enough people used the feature, maybe Uber decided it would rather have people use its own app, or maybe the tumultuous relationship between Uber and Google has manifested itself.
Back in January 2017, Google and Uber teamed up to put a cool feature in Google Maps: You could search for, book, and pay for an Uber all directly from Google Maps. You didn't even need the Uber app installed. Now, 18 months later, the feature is dead. Google posted a new support page (first spotted by Android Police) that flatly states, "You can no longer book Uber rides directly in Google Maps."
The feature would have you search for a location in Google Maps and ask for directions like normal, but instead of choosing walking, driving, biking, or mass transit directions, a tab for ride-sharing would allow you to book a ride directly. The ride-sharing tab still exists, but instead of booking an Uber, it just gives you an estimate and offers to kick you out to the Uber app.
Despite the ride-sharing tab supporting 17 different services, Uber was the only one that let you pay for a ride and complete your trip all inside Google Maps. It's not known why Google and Uber have decided to end the program. Maybe not enough people used the feature, maybe Uber decided it would rather have people use its own app, or maybe the tumultuous relationship between Uber and Google has manifested itself. Either way, if you want a ride share while looking at Google Maps, you'll now have to open a second app.