A Blog by Jonathan Low

 

May 2, 2018

Your Culture Is Showing: The Most Commonly Used Words In Big Tech Job Descriptions

Maniacal. Maintaining control. Ruthlessly.

What might the most commonly used words in major tech company job descriptions be inadvertently - or intentionally - telling potential candidates about the nature of the workplace and the expectations it has?

That said, Microsoft's most common words are driven, insatiably and competing. Not that it's done them a whole lotta good recently, but it's fair to presume that aspirational cannibalism might have an impact some day. JL


Dave Gershgorn reports in Quartz:

“Wickedly” and “maniacal” are used more at Amazon than any other company. At Facebook, the most-used words are “our family,” as well as “ruthlessly,” and “storytelling.” The most alarming word, “ruthlessly,” is often used in job postings in relation to prioritizing. And Twitter? The most-used word is “nerd.”
Would you want to work at a company that uses the word “maniacal” for a job?
An analysis by language analytics platform Textio gives a glimpse into the cultures at large technology companies like Amazon, Apple, Microsoft, and Google, by pulling the most common words from 25,060 of their advertised job descriptions.

The words “wickedly” and “maniacal” are used more at Amazon than any other company, 33 and 11 times as often respectively compared to the next company that used those words. While this might seem bleak, the context does matter a bit. Often Amazon wants its employees to have a “maniacal focus on consistency” or “maniacal customer obsession.”At Facebook, the most-used words are “our family,” as well as “ruthlessly,” and “storytelling.” The most alarming word, “ruthlessly,” is often used in job postings in relation to prioritizing.

And Twitter? The most-used word is “nerd.”That being said, there are two caveats. If Amazon used the word “wickedly” 33 times more than the next company, which either never used it or used it once, that’s pretty small in the scope of the thousands of jobs Amazon creates each year. Also, some of these companies, like Apple, are Textio clients.

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