PepsiCo Reserves 100 Tesla Semis at $20,000 a Pop

Reducing greenhouse gas emissions and logistics costs while gaining some public relations benefits from both environmental cred and Tesla's brand umbrella. JL


Megan Geuss reports in ars technica:

PepsiCo plans to use the trucks to distribute sodas and snack foods within a 500-mile radius of its manufacturing centers. It is analyzing optimal use —either sending lighter snack loads longer distances or shipping heavy beverages shorter distances. PepsiCo’s US fleet currently relies on 100,000 conventional semis, but has promised to reduce greenhouse gas emissions by 20% by 2030. That distant deadline may play into (it's) willingness to wait two years for Tesla’s electric trucks.
PepsiCo had recently placed 100 reservations for Tesla Semis. The order is the largest public one to date and may have cost the food and beverage manufacturer as much as $2,000,000. (The Wall Street Journal reported in November that Tesla had bumped the price of reservations from $5,000 each to $20,000 each.) However, PepsiCo did not comment on how much it actually paid Tesla or whether its reservations were to buy the trucks outright or lease them.
PepsiCo told Reuters that it plans to use the trucks to distribute sodas and snack foods to retailers within a 500-mile radius of its manufacturing centers. The company said it is analyzing routes to find the optimal use case—either sending lighter snack loads longer distances or shipping heavy beverages shorter distances.PepsiCo’s US fleet currently relies on 100,000 conventional semis, but the company has promised to reduce greenhouse gas emissions across its supply chain by 20 percent by 2030. That distant deadline may play into PepsiCo’s willingness to wait at least two years for Tesla’s electric trucks. Tesla CEO Elon Musk has promised that the semis will arrive in 2019. But the CEO has a history of being overly ambitious on estimated delivery time. (The company’s budget vehicle, the Tesla Model 3, suffered delays and poor production numbers even after the car was supposed to hit mass production this summer.) PepsiCo follows other major manufacturers and distributors who have placed smaller reservations for Tesla Semis. Walmart, JB Hunt Transportation Services, and Ryder System Inc. were among the first to place reservations for Tesla’s electric truck. Since then, Tesla announced its expected prices for its semis—$150,000 for 300 miles' range and $180,000 for 500 miles' range. Those prices were more competitive than analysts originally expected, and since that announcement, more distribution companies like Sysco Corp. have announced their reservation placements. An unofficial Reuters tally of public announcements suggests that 267 reservations have been placed for Tesla Semis, including PepsiCo’s 100 reservations.