French Regulators Give Facebook Three Months to Stop Tracking Non-Users' Web Activity

The battle over who has the right to use personal data is intensifying but it is not yet apparent who will prevail. JL

Julia Fioretti reports in Reuters:

Facebook's tracking of non-users by placing a cookie on their browser without informing them when they visit a Facebook page did not comply with French privacy law. Facebook uses cookies that collect information then used for advertising without Internet users' consent.

The French data protection authority on Monday gave Facebook three months to stop tracking non-users' web activity without their consent and ordered the social network to stop some transfers of personal data to the United States.

The French order is the first significant action to be taken against a company transferring Europeans' data to the United States following an EU court ruling last year that struck down an agreement that had been relied on by thousands of companies, including Facebook, to avoid cumbersome EU data transfer rules.
The transatlantic Safe Harbour pact was ruled illegal last year amid concerns over mass U.S. government snooping and EU data protection authorities said firms had three months to set up alternative legal arrangements for transferring data.
That deadline expired last week meaning regulators can now start taking legal action against companies still relying on Safe Harbour for approval to transfer data.
"Facebook transfers personal data to the United States on the basis of Safe Harbour, although the Court of Justice of the European Union declared invalid such transfers in its ruling of October 6, 2015," the French CNIL said in a statement.
Facebook has previously said that it does not use Safe Harbour as a means of moving data to the United States and has set up alternative legal structures to continue its transfers in line with EU law.
While the United States and the EU agreed a new pact last week to replace Safe Harbour, it is not yet operational and European data protection authorities have said they need more time to decide if transatlantic data transfers should be restricted.
Facebook said it was confident that it complied with EU data protection law.
"Protecting the privacy of the people who use Facebook is at the heart of everything we do. We ... look forward to engaging with the CNIL to respond to their concerns,” a spokeswoman said.
The CNIL said Facebook's tracking of non-users by placing a cookie on their browser without informing them when they visit a Facebook page did not comply with French privacy law.
It also said Facebook uses cookies that collect information then used for advertising without Internet users' consent, and said Facebook users should have the option of preventing the social network from profiling them in order to serve them personalized ads.
The U.S. company was already forced to stop tracking non-users in Belgium last year after the Belgian regulator took it to court.
Facebook's changes to its privacy policy prompted the French, Dutch, Belgian, Spanish and German authorities to begin investigations to find out more about the social media giant's practices.