The Cathedral of Computation

Are we maybe just a little too much in love with our data and the algorithms that massage it for us? JL


Ian Bogost comments in The Atlantic:

Science and technology have become so pervasive and distorted, they have turned into a new type of theology. In the age of software, we have come to think of them as operating “like computers.” But the changes, neuroscience tells us, go much deeper than metaphor. Thanks to our brain’s plasticity, the adaptation occurs also at a biological level.
Algorithms are everywhere, supposedly. We are living in an “algorithmic culture,” to use the author and communication scholar Ted Striphas’s name for it. Google’s search algorithms determine how we access information. Facebook’s News Feed algorithms determine how we socialize. Netflix’s and Amazon’s collaborative filtering algorithms choose products and media for us. You hear it everywhere. “Google announced a change to its algorithm,” a journalist reports. “We live in a world run by algorithms,” a TED talk exhorts. “Algorithms rule the world,” a news report threatens. Another upgrades rule to dominion: “The 10 Algorithms that Dominate Our World.”

Here’s an exercise: The next time you hear someone talking about algorithms, replace the term with “God” and ask yourself if the meaning changes. Our supposedly algorithmic culture is not a material phenomenon so much as a devotional one, a supplication made to the computers people have allowed to replace gods in their minds, even as they simultaneously claim that science has made us impervious to religion.
It’s part of a larger trend. The scientific revolution was meant to challenge tradition and faith, particularly a faith in religious superstition. But today, Enlightenment ideas like reason and science are beginning to flip into their opposites. Science and technology have become so pervasive and distorted, they have turned into a new type of theology.

The worship of the algorithm is hardly the only example of the theological reversal of the Enlightenment—for another sign, just look at the surfeit of nonfiction books promising insights into “The Science of…” anything, from laughter to marijuana. But algorithms hold a special station in the new technological temple because computers have become our favorite idols.
In fact, our purported efforts to enlighten ourselves about algorithms’ role in our culture sometimes offer an unexpected view into our zealous devotion to them. The media scholar Lev Manovich had this to say about “The Algorithms of Our Lives”:

Software has become a universal language, the interface to our imagination and the world. What electricity and the combustion engine were to the early 20th century, software is to the early 21st century. I think of it as a layer that permeates contemporary societies.

This is a common account of algorithmic culture, that software is a fundamental, primary structure of contemporary society. And like any well-delivered sermon, it seems convincing at first. Until we think a little harder about the historical references Manovich invokes, such as electricity and the engine, and how selectively those specimens characterize a prior era. Yes, they were important, but is it fair to call them paramount and exceptional?
It turns out that we have a long history of explaining the present via the output of industry. These rationalizations are always grounded in familiarity, and thus they feel convincing. But mostly they are metaphors. Here’s Nicholas Carr’s take on metaphorizing progress in terms of contemporary technology, from the 2008 Atlantic cover story that he expanded into his bestselling book The Shallows:

The process of adapting to new intellectual technologies is reflected in the changing metaphors we use to explain ourselves to ourselves. When the mechanical clock arrived, people began thinking of their brains as operating “like clockwork.” Today, in the age of software, we have come to think of them as operating “like computers.”

Carr’s point is that there’s a gap between the world and the metaphors people use to describe that world. We can see how erroneous or incomplete or just plain metaphorical these metaphors are when we look at them in retrospect.

Take the machine. In his book Images of Organization, Gareth Morgan describes the way businesses are seen in terms of different metaphors, among them the organization as machine, an idea that forms the basis for Taylorism.
We can find similar examples in computing. For Larry Lessig, the accidental homophony between “code” as the text of a computer program and “code” as the text of statutory law becomes the fulcrum on which his argument that code is an instrument of social control balances.
Each generation, we reset a belief that we’ve reached the end of this chain of metaphors, even though history always proves us wrong precisely because there’s always another technology or trend offering a fresh metaphor. Indeed, an exceptionalism that favors the present is one of the ways that science has become theology.
In fact, Carr fails to heed his own lesson about the temporariness of these metaphors. Just after having warned us that we tend to render current trends into contingent metaphorical explanations, he offers a similar sort of definitive conclusion:

Today, in the age of software, we have come to think of them as operating “like computers.” But the changes, neuroscience tells us, go much deeper than metaphor. Thanks to our brain’s plasticity, the adaptation occurs also at a biological level.

As with the machinic and computational metaphors that he critiques, Carr settles on another seemingly transparent, truth-yielding one. The real firmament is neurological, and computers are fitzing with our minds, a fact provable by brain science. And actually, software and neuroscience enjoy a metaphorical collaboration thanks to artificial intelligence’s idea that computing describes or mimics the brain. Computing-as-thought reaches the rank of religious fervor when we choose to believe, as some do, that we can simulate cognition through computation and achieve the singularity.

* * *

The metaphor of mechanical automation has always been misleading anyway, with or without the computation. Take manufacturing. The goods people buy from Walmart appear safely ensconced in their blister packs, as if magically stamped out by unfeeling, silent machines (robots—those original automata—themselves run by the tinier, immaterial robots algorithms).