The decision to make Windows 10 upgrades automatic and mandatory comes at a difficult time for Microsoft.
They want to prevent invidious comparisons with their rivals based on old, Ballmer-era inadequacies, but they face consumers increasingly suspicious of information capture tactics that render the decision to 'purchase' software more like a lease - which means that many decisions about how to use it are out of their hands. It seems inevitable that the company is headed back towards a two-tier system in which upgrades require a payment or the purchase of the next OS version.
This strategy raises questions about whose rights predominate - the supplier or the user - and what, then, to do about it. Which, because it's the American Way, will probably have to be settled in the courts. JL
Ina Fried reports in re/code:
The move risks some backlash, but it offers a number of benefits. Microsoft has had to spend considerable time and money supporting older versions of its operating system as well as taking the reputation hit from security flaws that had been fixed in later versions. Microsoft also found customers judging the company based on less-than-current versions of its software.
Microsoft has talked about Windows 10 as being a service that gets continually updated rather than a piece of software that is installed and left as is.
Apparently, Microsoft is making that view mandatory. The software maker is requiring that consumers installing Windows 10 agree to take any Microsoft updates automatically. A Microsoft representative confirmed Thursday that such language is part of the official terms and conditions that accompany the operating system, which starts shipping July 29.
“The license terms for Windows 10 require Automatic Updates be enabled as a part of keeping our customers secure and delivering Windows as a service,” the company said in a statement to Re/code. Business users will have the option to turn off such automatic updates to allow IT departments time to test updates before installing them.
In the past, consumers had the option to download and install upgrades automatically, but could also choose to do so manually. With Windows 10, users will have limited say on when the automatically downloaded updates are installed and no option to block them.
For Microsoft, the move risks some backlash, but it offers a number of benefits. Historically, Microsoft has had to spend considerable time and money supporting older versions of its operating system as well as taking the reputation hit that came from security flaws that had been fixed in later versions. Microsoft also found that customers were judging the company based on less-than-current versions of its software.
As evidence, more than half of Windows users are still on Windows 7 while the number using Windows 8.1 is roughly on par with those using the more-than-decade-old Windows XP, according to Net Applications.
With Windows 10, Microsoft hopes to change all that. In addition to requiring Windows 10 customers to stay current, the company is also trying to make it easy to get the new software. Microsoft is making the new version free of charge for most consumers upgrading their PCs over the next year.
The company has a stated goal of getting a billion users on Windows 10 within three years.
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