Barry Schwartz reports in SearchEngineLand:
Google wants to improve its marketing and product pages to drive “organic traffic” to those pages.
Google is hiring an SEO manager, based on a recent job posting on the Google Careers portal.
The job listing is for a “Program Manager, Search Engine Optimization.” The description of the job makes it clear that this is about marketing:
As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites.Google wants to improve its marketing and product pages to drive “organic traffic” to those pages.
The responsibilities include:
The qualifications include:
- Architect, design, develop and maintain innovative, engaging and informative sites for a worldwide audience.
- Maintain and develop the web code to ensure quality, content and readability by search engines.
- Keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.
- Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices.
Do you know anyone qualified for this job? :) No link-building experience required.
- BA/BS degree in Computer Science, Engineering or equivalent practical experience.
- 4 years of experience developing websites and applications with SQL, HTML5, and XML.
- 2 years of SEO experience.
- Experience with Google App Engine, Google Custom Search, Webmaster Tools and Google Analytics and experience creating and maintaining project schedules using project management systems.
- Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata and site speed optimization to optimize website performance.
- Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.).
- Knowledge of one or more of the following: Java, C/C++, or Python.
- Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics.
Just in case the job is pulled, here is a screen shot:
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