A Blog by Jonathan Low

 

Apr 2, 2012

The Hard Science of Building Better Teamwork

Communications.

As business and government, as well as society more broadly, make a more determined effort to improve performance, an array of technologies and other tools are being brought to bear on the subject. One result has been to analyze at a quite granular level the elements that contribute to success in assorted functions and disciplines.

Teams have fascinated management over time, but with particular intensity since the 1980s. As operations have become both more global and more complex, the hierarchical command model adopted from the WWII military model has given way to a more 'horizontal,' collegial and inclusive approach. Hence the focus on teams.

The team approach has provided many advantages, such as shared responsibility and encouraging diverse points of view which frequently offer stronger results. A nagging problem has been how to determine those elements of team work and team building that provide optimal performance. The conclusion is generally to assume that there is as much art as science in figuring this out. Anyone who has worked for a medium or large corporation during the past couple of decades has probably participated in any number of exercises involving ropes, puppets, informal clothing, sitting on the floor or ground and a host of other tactics intended to build trust or cooperation or some other worthy and - hopefully - productivity enhancing attribute.

As the following article suggests, simple improvements in communications may lie at the base of such improvements - while identifying and managing them has become more science than art, quite possibly to everyone's benefit. JL

Sandy Pentland reports in Harvard Business Review:
Like many people, I've encountered teams that are "clicking." I've experienced the "buzz" of a group that's blazing away with new ideas in a way that makes it seem they can read each others' minds. We think of building teams that operate on this plane as an art, or even magic. It's not something you can plan; it's lightning-in-a-bottle stuff that you just embrace when you're lucky enough to come across it.

But to me, the buzz was so palpable, I decided that it must be a real, observable and measurable thing.
I was motivated to find a way to document that buzz, and understand good teamwork as a hard science.

The team I lead at MIT's Human Dynamics Laboratory has done just that. Using wearable electronic sensors called sociometric badges, we capture how people communicate in real time, and not only can we determine the characteristics that make up great teams, but we can also describe those characteristics mathematically. What's more, we've discovered that some things matter much less than you may suspect when building a great team. Getting the smartest people, for example.

We can summarize those points here. Our data show that great teams:

•Communicate frequently. In a typical project team a dozen or so communication exchanges per working hour may turn out to be optimum; but more or less than that and team performance can decline.
•Talk and listen in equal measure, equally among members. Lower performing teams have dominant members, teams within teams, and members who talk or listen but don't do both.
•Engage in frequent informal communication. The best teams spend about half their time communicating outside of formal meetings or as "asides" during team meetings, and increasing opportunities for informal communication tends to increase team performance.
•Explore for ideas and information outside the group. The best teams periodically connect with many different outside sources and bring what they learn back to the team.
You'll notice that none of the factors outlined above concern the substance of a team's communication. As I said, our badges only capture how people communicate — tone of voice, gesticulation, how one faces others in the group, and how much people talk and listen. They do not capture what people communicate.

This is purposeful. From the beginning, I suspected that the ineffable buzz of high-performing teams wasn't more about the how of communication than the what. My hypothesis was that the ancient biological patterns of signaling that humans developed in the millennia before we developed language — which is a relatively recent development — still dominate our communication. I was buoyed in this idea by research on just how sophisticated non-verbal communication can be across the animal kingdom. Bees, for example, use a marvelous system of dancing competitions to decide where to get their pollen.

According to our data, it's as true for humans as for bees: How we communicate turns out to be the most important predictor of team success, and as important as all other factors combined, including intelligence, personality, skill, and content of discussions. The old adage that it's not what you say, but how you say it, turns out to be mathematically correct.

Just how powerful these patterns of communication are can be surprising. For example, we can predict with eerie precision whether a team will perform well or not, and we can predict with a high rate of success whether or not team members will report they've had a "productive" or "creative" day based solely on the data from the sociometric badges. If this seems like a statistical parlor trick, it's not. By adjusting group behavior based on this data, we've documented improved teamwork.

Many people are uncomfortable with this. It suggests that a kind of biological determinism, that people who naturally display the good communication patterns will "win" and anyone not blessed with this innate talent will drag a team down. In fact, that's not the case at all. In our work we've found that these patterns of communication are highly trainable, and that personality traits we usually chalk up to the "it" factor — personal charisma, for example — are actually teachable skills. Data is an amazingly powerful tool for objectifying what would normally seem subjective. Time and again I've seen data become an incontrovertible ally to team members who may otherwise be afraid to voice their feelings about the team dynamics. They can finally say "I'm not being heard" and they have the data to back them up.

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