A Blog by Jonathan Low

 

Oct 17, 2011

No Such Thing As Bad Publicity? Actress Sues Amazon for Publishing Her Age

And you thought you had privacy concerns.

These sorts of intellectual capital law suits can be amusing, like the recent case involving Hooters restaurants' charge of 'trade secrets' theft by a rival (we will leave the definition of Hooters' trade secrets to your imagination).

In this case, the 40 year old actress involved charges that Amazon illegally obtained her age from credit cards and then published it, causing her to lose work because she was considered too old by potential employers. One is sympathetic to the lost income charge because age discrimination is all too real. The larger question society faces is about control. Have we consciously or inadvertantly surrendered control when we engage in digital commerce? Is there data that can and should be protected? Who determines that - and should the owner be charged extra for the hassle? As of yet there is no resolution to these issues. Society is divided and seemingly inclined to err on the side of convenience.

People like this actress are collateral damage in the long war over ownership, control and rights of disclosure. One senses however, that if there are enough casualties - particularly as the Baby Boom generation ages - that the consensus may shift. JL

Jeff Roberts reports in Paid Content:
It’s no secret that Hollywood can be cruel to aging talent. Now, a 40-year-old Texas actress who lost acting gigs is taking Amazon to court, saying the company used confidential credit-card details to publish her real age in its online movie database. In a “Jane Doe” complaint filed in Seattle federal court, the actress says that Amazon added her birth date to her professional profile on its Internet Movie Database, a popular site for movie buffs and those in the film industry. The actress claims that she did not list her age on her profile but that IMDb, which is wholly owned by Amazon, added it all the same. She claims the company discovered her age by intercepting her credit-card information without permission when she purchased an “industry insider” upgrade in the hopes of getting more work.

The actress, who uses an Americanized stage name to avoid the “cultural disadvantage” of her real Asian name, says that the credit-card interception is the only way the company could have learned her real age. She says IMDb refuses to remove her birth date from her profile and that she has since lost work because “lesser-known 40-year-old actresses are not in demand in the movie business.”

The actress says that Amazon’s conduct amounts to fraud and breach of contract in light of an IMDb subscriber agreement that promises credit-card information will be encrypted and that Amazon will handle personal information “carefully and sensibly.” The lawsuit, which seeks $75,000 plus $1 million in punitive damages, also says Amazon breached the state of Washington’s privacy and consumer protection laws.

This is not the first time that Amazon has been sued for allegedly revealing personal details about an actress. Eriko Tamuro, a Los Angeles woman was once a Britney Spears-like teen idol in Tokyo, settled a lawsuit with IMDb in 2007 after the site posted her real name and birth date.

Amazon’s privacy practices have come under renewed scrutiny in recent weeks since the company launched the Kindle Fire, a tablet device that uses a new type of data-storing browser that makes it quicker for consumers to surf websites and shop online. Congressman Edward J. Markey (D-MA) last week sent an open letter to Amazon’s CEO comparing the tablet to Orwell’s Big Brother and requesting information about the company’s plans to safeguard consumer information.

Amazon did not immediately return a request for comment about the lawsuit, which was first reported via Twitter by law professor Eric Goldman.

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